Outreach

Get onto the pages the engines trust

When an assistant recommends your competitors, it is usually repeating a roundup or a guide that ranks them. Those pages are cited constantly, they leave you out, and the direct fix is asking to be added.

Part of the growth engine. Included on every plan.

Get listed in: 12 best ecommerce analytics tools

shopify.com · 12 best ecommerce analytics tools (2026)

Cited 31 times · names 4 of your competitors

Subject

One addition to your analytics roundup

Hi Maya, your roundup is the page ChatGPT and Gemini quote when someone asks for ecommerce analytics tools, which is how I found it. One gap: none of the twelve cover revenue attribution without a warehouse, which is the whole reason Northlane exists. Happy to send a two-line blurb and a screenshot if that is useful.

Cited

Pages the engines already trust in your category

Named

Pages that rank your rivals and not you

Specific

A pitch that quotes the page and the gap in it

You send

From your inbox, to a person, with your name on it

How it works

Cited, missing, pitched

From a page that recommends everyone but you to an email that gets you on it.

01

The engines cite a roundup

Ask for the best tools in a category and the assistant reads the pages that already rank them: publisher roundups, buyer's guides, comparison posts. It repeats whoever those pages name.

02

The page names your rivals

A page becomes an opportunity when it is cited in answers where your competitors appear and you do not, and it belongs to a third party. A competitor's own comparison is handled differently: nobody adds you to their own ranking.

03

You get the pitch

A short email to the author: which page, why it is the one the engines quote, what it is missing, and a one-line offer of the material to fill it. Send it from your own inbox, mark the card done.

Which pages

Only the pages worth being on

The board separates the pages you can join from the ones you cannot. A third party's roundup gets a pitch. A competitor's comparison gets your own version instead. Homepages, tool pages, help centres and videos are dropped rather than dressed up as outreach.

  • Roundups, buyer's guides and comparisons on third-party sites
  • Scored by how often the page is cited and by how many engines
  • One page, one card: tracking parameters and variants collapse together
Gap analysiscompetitors cited, you are not

g2.com/categories/ecommerce-analytics

Update listingScore 94
ListicleUsed by 4 competitors312 retrievals

reddit.com/r/ecommerce

Join threadScore 81
DiscussionUsed by 3 competitors244 retrievals

capterra.com/ecommerce-analytics

Update listingScore 73
ComparisonUsed by 3 competitors187 retrievals

shopify.com/partners/directory

PitchScore 58
ProfileUsed by 2 competitors121 retrievals
The pitch

Short, specific, and about their page

The draft names the page, says why it matters in a way the author will not have heard before, points at the gap in it, and offers exactly what it would take to close it. No templates, no mass mail, no asking for a link.

  • Opens with the fact that the engines quote their page
  • Names the gap in the page rather than praising your product
  • Offers a two-line blurb or a screenshot, nothing more
Get listed in: 12 best ecommerce analytics tools

shopify.com · 12 best ecommerce analytics tools (2026)

Cited 31 times · names 4 of your competitors

Subject

One addition to your analytics roundup

Hi Maya, your roundup is the page ChatGPT and Gemini quote when someone asks for ecommerce analytics tools, which is how I found it. One gap: none of the twelve cover revenue attribution without a warehouse, which is the whole reason Northlane exists. Happy to send a two-line blurb and a screenshot if that is useful.

The board

Tracked like any other move

Pitches sit on the board with articles, threads and listings. Plan them, send them, mark them done, and let the next scan tell you whether the page now names you and whether the answers followed.

  • Add your own instructions before the pitch is drafted
  • Status carried across scans until you close it
  • Visibility on the affected prompts measured after you publish
OpportunitiesBoardTable
#OpportunityPriorityPlatformCitedStatus
1Ecommerce analytics tools: the buyer's guide586ArticleNew
2Join the thread: best analytics for a Shopify store?479RedditNew
3Update your G2 listing462G2Planned
4Get listed in: 12 best ecommerce analytics tools410OutreachNew
5GA4 vs a dedicated ecommerce dashboard383ArticleDrafting
6Update your Capterra listing351CapterraDone
Ready to review 6In progress 3Shipped 5Sorted by priority
Details

Outreach that a person would actually read

Small lists, specific asks, and your name on the email.

Never sent for you

Every pitch is a draft for your inbox. We do not send email, do not scrape contact details, and do not chase anyone on your behalf.

A handful, not a hundred

The cited pages in a category number in the dozens, not thousands, and only the ones that leave you out make the board. That is a list a person can actually work through.

Evidence in the email

The pitch can say which assistants quote the page and how often, because the scan recorded it. That is a more interesting opening than anything about your product.

Same writing rules

The draft goes through the same rules as everything else the engine writes, so it reads like a person and not like the fifth outreach template the author saw that morning.

See which pages are recommending your rivals

Run a scan and the cited pages that leave you out land on your board, each with a pitch ready to review.