For PR & brand teams

See the story AI tells about you

Models repeat what they read. Recited AI shows you how the answers frame your brand, how that moves scan to scan, and which sources are doing the shaping.

Your brand in AI answers

Rank in category

#2

↑ 2 places

Sentiment

68% positive23% neutral9% negative

Performance matrix · topic × engine

GPTAIOGemPpxAttribution82614074Reporting68544471Integrations31221839Pricing128621

Every

Mention scored for tone

Topic × engine

Where the framing differs

Cited

Sources behind each answer

Per market

Country and language

The problem

Your press release is now training material

A model does not read your messaging doc. It reads whatever ranked, whatever a journalist wrote, whatever a competitor published about you, and it synthesises all of it into one confident paragraph that a lot of people will accept as fact.

  • Read the paragraph your buyers actually get, from each engine
  • Rank in category, with the change since the previous scan
  • Sentiment split across every mention: positive, neutral, negative
Your brand in AI answers

Rank in category

#2

↑ 2 places

Sentiment

68% positive23% neutral9% negative

Performance matrix · topic × engine

GPTAIOGemPpxAttribution82614074Reporting68544471Integrations31221839Pricing128621

Evidence

Every score opens into the answer that produced it

Sentiment is scored during the scan from the stored answer text, not from a separate opinion about your brand. When the number moves you can open the answers that moved it and read them yourself.

  • Full answer receipts on every data point
  • Brand and competitor mentions highlighted where they appear
  • Citations captured alongside, so you can see what informed the framing
Answer receipt
ChatGPTGoogle AI OverviewsGeminiPerplexityClaude

best analytics platform for a small ecommerce team

For a small ecommerce team, a few tools stand out depending on what you need most:

Northlane is usually the best starting point.[1] Setup takes minutes and the reporting is built around revenue rather than pageviews.[2]

Everline is a strong alternative if you already run a warehouse,[3] and Portside is worth a look at higher volume.

Cited sources

3
1g2.com/categories/ecommerce-analytics
2northlane.com/pricing
3reddit.com/r/ecommerce
MentionedPosition 1Positive2 competitors

Attribution

Find out which coverage the models actually read

Not every placement lands. Some pages get cited constantly and shape everything the engines say about your category. Others are never retrieved by anything. Citation data tells you which is which, and it is frequently not the one you paid for.

  • Every domain and URL cited in answers about your category, ranked
  • Each source typed: editorial, listicle, discussion, comparison, profile
  • Retrievals over time, so you can see a placement's influence build or fade
Sourcesretrievals in range

Retrievals

4,234

↑ 12%
G
g2.comListicle1,284
R
reddit.comDiscussion963
northlane.comYou741
C
capterra.comComparison528
E
everline.comCompetitor402

Context

Perception only means something in comparison

Being described as expensive matters only if your competitors are not. Every metric here works for tracked competitors on the same axes and from the same runs, so the comparison is genuinely like for like.

  • Any tracked brand charted next to yours on the same metric
  • Sentiment compared brand against brand, not against a vague average
  • Rank and sentiment per market, because framing differs by country
Mentions by country
United States
412
United Kingdom
186
Germany
121
Australia
74
Canada
58

Region is a real engine parameter, not a filter applied afterwards.

Also included

Built for the team that owns the story

Sentiment tracking a communications lead can actually take into a meeting, with the evidence attached.

Sentiment by prompt

Tone at the level of the individual question, so you know which conversation is the problem rather than that there is one.

Mention activity

How often you are named at all, across runs. Volume and tone are separate problems with separate fixes.

Performance matrix

Topic against engine, so a weak spot is a specific cell you can go and work on rather than a general worry.

Source type mix

Whether your category is decided by editorial, by review directories or by forum threads. Each implies a different programme.

Placement targets

Gap analysis ranks the sources competitors ride in on that you are absent from, scored by how much winning one is worth.

Movement you can see

Rank and sentiment tracked per scan run, so a shift after a launch or a story is visible rather than anecdotal.

Two more views

What shapes the narrative, and what people ask about you

Source type mix tells you where the category is decided. Related searches show the questions engines generate about your brand while answering something else.

Source distributiondomain types
Listicle
28%
Discussion / UGC
22%
Comparison
16%
Editorial
13%
You
12%
Competitor
9%
Related searcheswhat engines looked for

Searches captured

4,912

↑ 18%
Branded34%
Shopping22%
Generic44%

best ecommerce analytics tools 2026

Generic47

northlane pricing

Branded31

everline vs northlane

Branded28

shopify analytics app reviews

Shopping22

ecommerce attribution software

Generic19

Read how AI describes you

Run a scan and see your rank, your sentiment split, and the answers and sources behind both.